Sans serif typefaces were controversial when they first appeared and were sometimes called “grotesque” typefaces. But when modernist designers like the Bauhaus movement embraced sans serif typefaces, they became associated with cutting-edge design, commerce, and modernism. Futura became one of the first popular sans serif fonts, others like Helvetica soon followed. Sans serif fonts work well where there’s very little room for copy. They also work well for short sections of text, For small type sizes, sans serif type is much easier to read.